Graphic & Motion — ‘20-22
Commercial Visual Design
for Various Clients
FWD
VIETNAM
CREDITS
Client: FWD Vietnam
Graphic Materials
Art director: My Dinh
Designer: Nhung Bui
FWD's Big 3 Video
Production: FGS
Art direction: My Dinh
Motion graphic: My Dinh, Nhung Bui, FGS
ABOUT THE PROJECT
At FWD, customer-led thinking is at the heart of everything—from simplifying insurance to creating emotionally resonant experiences. Their commitment to clarity and relevance is reflected not just in products, but across every touchpoint of communication.
During my time at Indigenous Creatives, I was proud to contribute to this mission by supporting the visual execution of multiple product launches and internal campaigns for FWD Vietnam. My scope included a wide range of brand and marketing collaterals such as brochures, standees, social media content, banners, internal newsletters, memos, and more.
One highlight was a collaborative project with FGS Production, where I helped storyboard and design motion elements for an internal campaign video. I also fine-tuned motion design details to ensure everything aligned with the FWD brand refresh and storytelling standards.
Below is a selection of visual work developed in partnership with FWD Vietnam—each piece designed to bring clarity, consistency, and a fresh take on how insurance can feel.
PRUDENTIAL VIETNAM
CREDITS
Client: Prudential Vietnam
Art direction: My Dinh
Graphic design: Nhung Bui
Animation: My Dinh, Nhung Bui
ABOUT THE PROJECT
While working at Indigenous Creatives, I took part in several motion graphics projects, as well as graphic materials development for Prudential Vietnam. Work includes storyboard design, motion design, sound editing, and develop advertising graphic materials for campaigns such as "We Do Pulse", "Start With Why", "Hanh Trang Vui Ve", "ILP Talkshow".
Below are some of the work developed for Prudential Vietnam.
INDIGENOUS CREATIVES
CREDITS
Art director: My Dinh
Graphic & Motion design: Nhung Bui
Web design: Thao Le & Nhung Bui
Web develop: My Dinh & Thao Le
ABOUT THE PROJECT
Indigenous Creatives is a multimedia production house focusing mostly on digital aspects, such as motion graphic, filming & video, website and 3D short film, and sometimes traditional design aspects such as prints. I took part in the developing of Indigenous Creatives' brand refresh and its brand presence on social media. The work includes a new set of visual materials for brand's identity, website design and social posts.
ABBOTT GLUCERNA
CREDITS
Client: Publicis
Motion graphics: My Dinh, Nhung Bui (Indigenous)
ABOUT THE PROJECT
A set of 3 informative Motion Graphics for Abbott Glucerna's commercial.