Graphic & Motion — ‘20
Eyesight for Children
CLIENT
Vietnam Children’s Fund
Prudential Vietnam
ROLE
Graphic & Motion Designer
SCOPE
Storyboard, Animation, Graphic Design, Comic Editing
PROJECT OVERVIEW
For Bright Eyes and
Brighter Futures
There has been a lack of understanding and awareness among parents and the general public about how to care for and safeguard their children's eyesight. Despite children being affected with eye problems, many families cannot afford medical examinations and treatment.
The Eyesight for Children program aims to increase primary school children's understanding of eye protection and care across many regions and cities in Vietnam. The program is implemented by Vietnam Children's Fund, in collaboration with Prudential Vietnam Life Insurance company, with a set of communication materials created by Indigenous Creatives.
My role spanned across multiple formats: I helped storyboard and animate three educational shorts, supported the editing of a comic book, and contributed design assets for banners, leaflets, and backdrops. The goal was to make eye care simple, fun, and accessible — so even the youngest kids could engage and learn.
CREDITS
Client: Vietnam Children’s Fund x Prudential Vietnam
Production House: Indigenous Creatives
Project manager: My Dinh
Creative & Art director: My Dinh
Animator & Graphic Designer: Nhung Bui
Musician: Kiet Anh Nguyen
Comic illustrator: Huynh Anh Nhat
Other
PROJECTS
Art Direction
'23-24
Vinamilk Susu Hero Branding Animation
Building a playful branded universe that entertains kids with fun and meaningful environmental lessons
Art Direction
'23
Love Your Lungs CSR
Crafting a heartfelt launch film and campaign visuals to promote early lung cancer screening across Vietnam
Graphic & Motion
'25
OUCRU AI-Powered Tetanus Monitoring
Illustration and Motion design for OUCRU's explainer on AI-powered tetanus monitoring
Art Direction
'23
On-rion Playlist
Revamping Orion’s YouTube channel with a playful mascot and an engaging mix of short- and long-form content for teens
Game Design & Development
'21
DeArtective Game
CREATIVE PROJECT /
A detective-style game that invites player to explore, learn, and honor the stories behind three young heroines, immortalized in paintings
Game Design & Development
'20
The Lost Light Game
CREATIVE PROJECT /
A whimsical 2D platformer game of finding fragmented lights & collecting lost hearts
Graphic & Motion
'19
Mindfulness Meditation
CREATIVE PROJECT /
An abstract motion piece visualizing the rhythm of mindfulness