PRINT DESIGN, 2D ANIMATION
Prudential Vietnam
Eyesight for Children Campaign
ABOUT THE PROJECT
There has been a lack of understanding and awareness among parents and the general public about how to care for and safeguard their children's eyesight. Despite children being affected with eye problems, many families cannot afford medical examinations and treatment.
The Eyesight for Children program aims to increase primary school children's understanding of eye protection and care across many regions and cities in Vietnam. The program is implemented by Vietnam Children's Fund, in collaboration with Prudential Vietnam Life Insurance company, with a set of communication materials created by Indigenous Creatives.
The scope of work includes 3 animated videos, a comic book, and a set of posters, panels & backdrops to raise awareness about eye care and protection for children. While working at Indigenous Creatives, I took part in the storyboard & animation of 3 short episodes, informative banner & leaflet design, and helped with the comic editing.
CREDITS
Project manager: My Dinh
Creative & Art director: My Dinh
Animator & Graphics: Nhung Bui
Musician: Kiet Anh Nguyen
Comic illustrator: Huynh Anh Nhat
CREDITS
Project manager: My Dinh
Creative & Art director: My Dinh
Animator & Graphics: Nhung Bui
Musician: Kiet Anh Nguyen
Comic illustrator: Huynh Anh Nhat
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