PRINT DESIGN, 2D ANIMATION

Prudential Vietnam

Eyesight for Children Campaign

ABOUT THE PROJECT

There has been a lack of understanding and awareness among parents and the general public about how to care for and safeguard their children's eyesight. Despite children being affected with eye problems, many families cannot afford medical examinations and treatment.

The Eyesight for Children program aims to increase primary school children's understanding of eye protection and care across many regions and cities in Vietnam. The program is implemented by Vietnam Children's Fund, in collaboration with Prudential Vietnam Life Insurance company, with a set of communication materials created by Indigenous Creatives.

The scope of work includes 3 animated videos, a comic book, and a set of posters, panels & backdrops to raise awareness about eye care and protection for children. While working at Indigenous Creatives, I took part in the storyboard & animation of 3 short episodes, informative banner & leaflet design, and helped with the comic editing.

CREDITS

Project manager: My Dinh

Creative & Art director: My Dinh

Animator & Graphics: Nhung Bui

Musician: Kiet Anh Nguyen

Comic illustrator: Huynh Anh Nhat

CREDITS

Project manager: My Dinh

Creative & Art director: My Dinh

Animator & Graphics: Nhung Bui

Musician: Kiet Anh Nguyen

Comic illustrator: Huynh Anh Nhat

NEXT PROJECTS