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Graphic & Motion — ‘20

Eyesight for Children

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CLIENT

Vietnam Children’s Fund

Prudential Vietnam

ROLE

Graphic & Motion Designer

SCOPE

Storyboard, Animation, Graphic Design, Comic Editing

PROJECT OVERVIEW

For Bright Eyes and
Brighter Futures

There has been a lack of understanding and awareness among parents and the general public about how to care for and safeguard their children's eyesight. Despite children being affected with eye problems, many families cannot afford medical examinations and treatment.

The Eyesight for Children program aims to increase primary school children's understanding of eye protection and care across many regions and cities in Vietnam. The program is implemented by Vietnam Children's Fund, in collaboration with Prudential Vietnam Life Insurance company, with a set of communication materials created by Indigenous Creatives.

My role spanned across multiple formats: I helped storyboard and animate three educational shorts, supported the editing of a comic book, and contributed design assets for banners, leaflets, and backdrops. The goal was to make eye care simple, fun, and accessible — so even the youngest kids could engage and learn.

CREDITS

Client: Vietnam Children’s Fund x Prudential Vietnam

Production House: Indigenous Creatives

Project manager: My Dinh

Creative & Art director: My Dinh

Animator & Graphic Designer: Nhung Bui

Musician: Kiet Anh Nguyen

Comic illustrator: Huynh Anh Nhat

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Other
PROJECTS

Art Direction

'23-24

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Art Direction

'23

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Love Your Lungs CSR

Crafting a heartfelt launch film and campaign visuals to promote early lung cancer screening across Vietnam

Graphic & Motion

'25

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OUCRU AI-Powered Tetanus Monitoring

Illustration and Motion design for OUCRU's explainer on AI-powered tetanus monitoring

Art Direction

'23

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On-rion Playlist

Revamping Orion’s YouTube channel with a playful mascot and an engaging mix of short- and long-form content for teens

Game Design & Development

'21

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DeArtective Game

CREATIVE PROJECT /

A detective-style game that invites player to explore, learn, and honor the stories behind three young heroines, immortalized in paintings

Game Design & Development

'20

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The Lost Light Game

CREATIVE PROJECT /

A whimsical 2D platformer game of finding fragmented lights & collecting lost hearts

Graphic & Motion

'19

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Mindfulness Meditation

CREATIVE PROJECT /

An abstract motion piece visualizing the rhythm of mindfulness

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