Art Direction — ‘26
TEA+ Masterbrand Revamp
CLIENT
Suntory TEA+ Vietnam
ROLE
Art Director
SCOPE
Creative Development, Art Direction, Film Production, Social & Campaign Assets
PROJECT OVERVIEW
TEA+ Add More An Lành
To Your Day
TEA+ was entering a new chapter with a refreshed brand world designed to feel more contemporary, playful and relevant to everyday life.
We unveiled our biggest masterbrand refresh - reimagining the whole brand through Japanese craftsmanship, with new visual identity and new platform:
"Add More An Lành To Your Day".
"An Lành" is a uniquely Vietnamese expression, blending a positive mood shift with lasting peace of mind.
The platform could flex across different stories and product moments. From An Lành at the masterbrand level to Refreshment for the launch of TEA+ Yuzu.
CREATIVE DEVICE
Tap The Plus +
Great brand experience needs one simple ritual.
Ours?
Tap the "+" to add more An Lành.
From packaging to communication, to retail.
One tap connected the entire campaign.
TEA+ YUZU LAUNCH CAMPAIGN
Add More Refreshment
To Your Day
Building on the masterbrand world, the TEA+ Master and Ninja return. Calm versus chaos, this time in a Yuzu orchard.
Inspired by Japanese tea craftsmanship, the familiar clash becomes a playful product story that introduces TEA+ Yuzu and its refreshing sweet-and-sour taste.
CREDITS
Agency: Mullenlowe Mishra Vietnam
Senior Creative Director: Lance Yumul
Copywriter: Lam Tran
Art Director: Nhung Bui
Social Content Lead: Long Nguyen
Designer: Vy Le
Motion Designer: Kaito
Content Writer: Ha Huynh
TVC Production House: May Production
Other
PROJECTS
Art Direction
'23-24
Vinamilk Susu Hero Branding Animation
Building a playful branded universe that entertains kids with fun and meaningful environmental lessons
Art Direction
'23
On-rion Playlist
Revamping Orion’s YouTube channel with a playful mascot and an engaging mix of short- and long-form content for teens
Graphic & Motion
'25
OUCRU AI-Powered Tetanus Monitoring
Illustration and Motion design for OUCRU's explainer on AI-powered tetanus monitoring
Game Design & Development
'21
DeArtective Game
CREATIVE PROJECT /
A detective-style game that invites player to explore, learn, and honor the stories behind three young heroines, immortalized in paintings
Graphic & Motion
‘20
Eyesight for Children
Developing visual materials and short animations to bring eye health awareness to kids across Vietnam
Game Design & Development
'20
The Lost Light Game
CREATIVE PROJECT /
A whimsical 2D platformer game of finding fragmented lights & collecting lost hearts
Graphic & Motion
'19
Mindfulness Meditation
CREATIVE PROJECT /
An abstract motion piece visualizing the rhythm of mindfulness